Fall Makeup 101

Remember that ‘No makeup makeup look’ we’ve been all raving about since last year? Well we think it’s time for you to start taking notes. Fall makeup this year is taking an absolute different tone. Makeup gurus all over YouTube are uploading their fall tutorials already, and we’re here to prep you for a follow up – you know product […]

MAC COSMETICS EXCITING NEW COLLAB

MAC just announced that they’ll be collaborating with 10 global beauty gurus. The makeup artists, vloggers, and beauty editors working on the collaboration hail from the US, the UK, Canada, Brazil, the Middle East, France, Germany, and Australia. Each influencer will create their own lipstick, which will debut in early April. MAC is known for fab and exciting collabs with […]

2016 SD AWARDS PART I

Like any other year, 2016 had the best fashion showdowns; fresh new faces on the catwalk, new hit songs and of course endless drama! We’ve decided to do a quick year recap and bring you our SD Awards of the best moments of 2016, because what’s a new year without a reflection on the past? But despite all of that, […]

COVER GIRL’S NEW AMBASSADOR IS A HIJABI

A Muslim, hijab-wearing woman is now one of the easy, breezy and beautiful faces of CoverGirl. The cosmetics company announced beauty blogger Nura Afia as one of the latest brand ambassadors for its “So Lashy” mascara, meaning she, along with a diverse lineup of other models, will appear in CoverGirl commercials and on a billboard in Times Square. For Afia, […]