By Zainab Imichi Alhassan
Alain Mouawad & Majid Almuhandis
Mouawad ( @mouawadjewelry ), the luxury jeweler and watchmaker, officially announced award-winning Arab singer and master-composer, Majid Almuhandis, as the face of Grand Ellipse, the collection that marked the launch of Mouawad watches. The announcement took place on the 31st of March 2014 at Armani Hotel Ballroom; Downtown Dubai hosted by Alain Mouawad and attended by regional socialites, clients and media representatives.
Mouawad has been creating unisex timepieces for over 45 years, under the label of Robergé at the Mouawad-owned Swiss factories. The company’s expert designers and watchmakers, following the brand’s D.N.A crafted the first line of watches called Grand Ellipse. The Grand Ellipse models are for men of distinction who want to stand out and be respected. According to the press release “The collection includes eighteen sophisticated models, ranging from the luxurious Royale line to Sport models bringing forth contemporary styles, sophisticated design and practical functionality”
Mr. Alain Mouawad, Guardian of the Mouawad Watch Division said, “Majid Almuhandis is more than an Arab icon. He is a connoisseur who shares a common purpose with us, the pursuit of perfection. Majid’s charm, charisma and elegance are a seamless match for Mouawad’s Grand Ellipse watch collection. He is really the perfect fit for our brand.” It makes sense that Majid Almuhandis has been chosen to represent and endorse the brand; His promoted values align with that of Mouawad’s. He has the reach and cross over appeal, Women want him and Men want to look like him. It’s safe to refer to this as a marriage of convenience, and I am eager to see the results this partnership will yield. It has successfully generated excitement around Mouawad that is for sure, but will this translate into sales and profits? I hope so.
Majid Almuhandis sporting Mouawad Grand Ellipse Sport & Sport Ville Watches. Photos by @mouawadjewelry/Instagram
Mouawad Grand Ellipse Watches
Majid Almuhandis, whose sartorial choices and taste are arguably aspirational said, “I feel honored to be the face of the Mouawad Grand Ellipse watch collection. This prestigious brand takes great pride and care whilst creating every masterful timepiece; as a composer, I know how difficult it is to create something from start to finish, yet ensure your unique identity is unmistakably maintained. It will be a privilege for me to wear these elegant timepieces whose DNA is an evolution of an authentic legacy.”
Press Conference with the new face of Mouawad watches, Mr. Majid Almuhandis
According to the brand, the partnership is the latest in a series of collaboration between, Mouawad and renowned icons. Majid will be appearing in a new advertising campaign for Mouawad’s Grande Ellipse. Find links their website and Facebook page below.
www.mouawad.com (@mouawadjewelry/Instagram)
www.facebook.com/mouawad
Indulge in Drama!