TAG Heuer launches its new collection with the debut of Hatem Alakeel Bespoke collection, The Blue Label.

Kolia Neveux- Area Manager at TAG Heuer with Hatem Alakeel- designer of the Toby line of thobes

TAG Heuer reinforces its partnership with Saudi’s celebrity thobe designer, Hatem Alakeel, with the launch of a capsule collection of men’s thobes and shirts inspired by the TAG Heuer brand as part of his bespoke “Blue Label” line. TAG Heuer also showcased its latest collection of timepieces at Toby by Hatem Alakeel’s boutique in Jeddah, [...]

Toby: To be trendy and traditional

Toby by Hatem Alakeel

To be both trendy and traditional almost seems like an oxymoron. Unless of course, traditional is the trend, which it never is. But to be trendy has more often than not meant to be contemporary or in, while traditional has become synonymous with being conservative and outdated. Thus, to be able to seamlessly fuse [...]