Ted Baker KSA

House of Lux captivates women across the region

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October, 2014House of Lux, an event beaming with beauty, fashion, glitz and glamour took center stage for the third time in a row in Dubai last 1st October, at The Address Dubai Marina and gave two lucky Lux consumers the chance to become high-end fashion designers.

House of Lux along with its three renowned experts provided the participants with in-depth knowledge and expert advice in fashion and styling. 10 Lux fans from around the region had a chance to showcase their designs on the Lux runway with two final winners selected by the judges. Bissan Abu Zainab representing the UAE and Hanna Iskandar from Saudi Arabia each received AED/SAR 100,000 which will support them with the launch of their personal fashion business.

Bissan Abu Zainab at the House of Lux - Unilever Middle East

Bissan Abu Zainab at the House of Lux

Hanna Iskandar at the House of Lux - Unilever Middle East

Hanna Iskandar at the House of Lux

Lux, one of Unilever’s beauty brands, has partnered with established and international fashion designer, Abed Mahfouz, who was the lead judge in this fashion competition. As part of the event, Abed also presented his latest collection in an exclusive fashion show. The Abed Mahfouz brand has three product lines; Bridal, Couture and Ready to Wear all of which preserve a statuesque in design, quality and innovative designs.