Tiffany & Co. Unveils Great Gatsby-Inspired Collection

By Layal Alkhatib

The Great Gatsby and Tiffany_

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The roaring twenties are making a comeback!  Tiffany Co. recently unveiled its newest collection as an ode to the remake of “The great Gatsby” by director Bar Luhrman.

The Great Gatsby collection by Tiffany and Co. was designed in collaboration with Catherine Martin, the film’s costume designer, adding a modern touch to the art-deco style of the Jazz age in the 1920’s. As Jon King, the executive vice president of Tiffany and Co stated “The jewelry symbolizes the story’s themes of wealth and privilege, and we approached its design with the utmost style and luxury in mind”.

With Tiffany and Co.’s decedent 1920’s window display of crystals and pearls a their fifth avenue New York store, the company showcased their creations with the film’s director , Baz Luhrman along with Catherine Martin.

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The collection includes Art-Deco styled sapphire and violet gem rings, conch pearls, cushion-cut black onyx earrings, and tasseled necklaces, many of which are worn in the film by Carry Muligan as  the Daisy Buchanan character. Perhaps the most reminiscent art-deco piece is the Savoy, a diamond and freshwater cultured pearl headpiece with detachable brooch, inspired by a Native American design in the Tiffany Archives.


The Great Gatsby film

The Great Gatsby and Tiffany jewels collection


tiffany_great gatsby
In a recent interview Catherine Martin spoke of the design process with Tiffany and clarified the collaboration’s goal by saying:

“We didn’t want a nostalgic 1920′s. We wanted a modern 1920′s. So there had to be a sensibility about history, but there also had to be an actuality about it.And I think that’s why Tiffanys just felt so right. Because there’s a sense of history, but also a modern company moving toward the future.”

To see these jewels in action pay a visit to the theatre from May 10th onwards.