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Joseph Altuzarra Announces His First Collaboration For Target

ShoesandDrama.com | Joseph Altuzarra Announces His First Collaboration For Target

Photographed by Norman Jean Roy, Vogue, November 2011

“I always want there to be a feeling of beauty and sensuality to my designs,” says Joseph Altuzarra. “When I picture someone wearing the clothes, it’s a woman, never a girl.” His latest project—a new collaboration with retail giant Target, launching this September—will be sweet music to the ears of stylish women everywhere. And with almost 50 pieces in the collection, fans of the label can expect to be seduced from all angles with everything from thigh-grazing stiletto boots to slim-cut blazers to his signature slit skirts. Prices are set to start at $17.99 and max out at a mere $89.99, and that makes the idea of shopping for an entirely new fall wardrobe all the more alluring.

ShoesandDrama.com | Joseph Altuzarra Announces His First Collaboration For Target

Photo: Courtesy of Joseph Altuzarra

“We put a lot of work into developing the tailoring, and it took many of fittings to get just it right,” he says. “It’s about twisting things in a subtle way—doing a banker stripe in crêpe de Chine for example, and suddenly it becomes something much more feminine.” His skilled curvilinear line runs through the collaboration, as do many of the distinctive Altuzarra motifs we’ve come to know and love—this python look from fall 2010 on Joan Smalls who was photographed alongside the French-born designer when he appeared in the magazine as a CFDA/Vogue Fashion Fund Finalist, is a small hint of what’s in store. As a nominee for this year’s CFDA Womenswear Designer of the Year award, news of this collaboration comes in a series of exciting firsts. 

“I wanted to do something that felt very Altuzarra and very intimate to announce the collection,” he says. “Something that read more like a handwritten note than an email.” Friends and family of the label can certainly expect to find a special delivery in their mailbox this morning: a parcel of delicate, handpicked goodies, including a lace mask from a series of lingerie in the new collection. “The models had so much fun playing with the mask on set, and it’s the kind of thing that would be fun to wear out,” he says. “Then again, some women might prefer to save it for other things.”

By Chioma Nnadi on Vogue