2Crazy launched it's store in the Jumeriah Sunset mall

By Yasmin Ghanem

2Crazy launched it’s store on Wednesday 13th in the Jumeriah Sunset mall, the all-things-fashion go to destination.

The store façade and the name 2Crazy describes itself superlatively, it really is too crazy! Red carpet, runway fashion crazy. Anything but the ordinary.


The shoes are very exclusive and expensive – but worth it. Encouraging the curiosity of this extravaganza to become the new fashion forward. One pair of shoes takes 100 hours to create, with every brand in the store making only a limited number of shoes, sometimes only 3 pairs of shoes at a time.

This is a place to turn when you want to rule out the fear of running into someone wearing the same shoes! Never again will the bathroom be a safe haven to run for cover or the need to hone your, “awkward situation avoiding” skills, to dodge that one person the whole night.

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It doesn’t just stop at the shoes. They go crazy with everything. Accessories are riddled with jewels and avant-garde facets, only goading the idiosyncrasy.





Ms. Saima Asim, founder of 2Crazy



The biggest names flaunt these shoes and accessories. Only to name a few; Tyra Banks, Paris Hilton, Katy Perry, Lady Gaga, Carrie Underwood and Guliana Rancic. All these ladies swear by these brands.

This is a sanctuary to be you, the crazy you. Indulge yourself in the most far-out fantasies conceivable and wear them on your feet.

2Crazy offers the opportunity to let loose, offering something that is different, something that is unique – making you stand out from the crowd.

The future of crazy fashion starts here. A bit of crazy with you every step of the way.



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