Fashion Alert! Isabel Marant Reveals her New Collection For H&M

Edited by Dawn Wood 


BEHOLD, the first preview of the Isabel Marant for H&M collection is here!

The Swedish retailer shared a picture with Twitter followers this afternoon, showing Marant herself modelling a loosely fitted printed dress and slouchy tasselled ankle boots – both from the forthcoming collaboration.

“I am to create something real, that women want to wear in their everyday lives, with a certain carelessness, which I think is very Parisian,” Marant said previously. “You dress up, but do not pay too much attention and still look sexy. The collection is infused with this kind of easiness and attitude.”

The full collection – which will feature both clothing and accessories for men and women – is due to arrive in stores on November 14. The French designer follows in the footsteps of the likes of Versace, Marni, Lanvin and Stella McCartney in collaborating with the high-street store.