The New Chanel Boy Bag Campaign

By Zee Dlamini

The New Chanel Boy Bag Campaign

You can always count on Karl Lagerfield for thinking outside the realms of what many others in his position will do and he has done it once again.

The new Chanel Boy Bag Spring 2013 campaign was photographed by the master of Chanel himself, Karl Lagerfield! You may wonder why? I have one theory, this campaign is a very personal for Chanel because it embodies one of Mademoiselle Chanel’s love for hunting cartridge style and may remind you of the famous images of her riding horses with boy Chapel.

Karl Lagerfield opted for Alice Dellal for this campaign. This new role sees her playing the part of modern equestrienne.

Her preppy cardigan and tie blouse look great against the contrast of her signature shaved hair and punk rock aura.

The New Chanel Boy Bag Campaign

Photo credits: